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Finance and Insurance businesses in Rock County, WI

Census County Business Patterns 2022. NAICS sector 52.

Establishments
184
2.1% of WI sector
Employees
1,324
1.0% of WI sector
Annual Payroll
$100.3M
total 2022

County context

Population
163,944
Median Household Income
$74,390
Median Home Value
$215,900

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricRock CountyWI totalCounty share
Establishments1848,8272.1%
Employees1,324137,4161.0%
Annual Payroll$100.3M$14.51B

Related resources

Other sectors in Rock County

Finance and Insurance in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.