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Construction businesses in Rock County, WI

Census County Business Patterns 2022. NAICS sector 23.

Establishments
360
2.5% of WI sector
Employees
2,794
2.2% of WI sector
Annual Payroll
$260.9M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for construction businesses in Rock County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
163,944
Median Household Income
$74,390
Median Home Value
$215,900

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricRock CountyWI totalCounty share
Establishments36014,5542.5%
Employees2,794128,2922.2%
Annual Payroll$260.9M$10.15B—

Related resources

Other sectors in Rock County

Construction in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.