Skip to main content

Retail Trade businesses in Rock County, WI

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
495
2.7% of WI sector
Employees
9,327
3.0% of WI sector
Annual Payroll
$386.4M
total 2022

County context

Population
163,944
Median Household Income
$74,390
Median Home Value
$215,900

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricRock CountyWI totalCounty share
Establishments49518,1782.7%
Employees9,327308,4063.0%
Annual Payroll$386.4M$10.64B

Related resources

Other sectors in Rock County

Retail Trade in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.