Retail Trade businesses in Rock County, WI
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
495
2.7% of WI sector
Employees
9,327
3.0% of WI sector
Annual Payroll
$386.4M
total 2022
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Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Rock County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
163,944
Median Household Income
$74,390
Median Home Value
$215,900
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Rock County | WI total | County share |
|---|---|---|---|
| Establishments | 495 | 18,178 | 2.7% |
| Employees | 9,327 | 308,406 | 3.0% |
| Annual Payroll | $386.4M | $10.64B | — |
Related resources
Other sectors in Rock County
- Accommodation and Food Services (389 establishments)
- Other Services (except Public Administration) (369 establishments)
- Construction (360 establishments)
- Health Care and Social Assistance (357 establishments)
- Manufacturing (208 establishments)
- Administrative and Support and Waste Management Services (203 establishments)