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Finance and Insurance businesses in Marathon County, WI

Census County Business Patterns 2022. NAICS sector 52.

Establishments
242
2.7% of WI sector
Employees
3,875
2.8% of WI sector
Annual Payroll
$266.2M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for finance and insurance businesses in Marathon County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
138,067
Median Household Income
$76,185
Median Home Value
$205,500

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricMarathon CountyWI totalCounty share
Establishments2428,8272.7%
Employees3,875137,4162.8%
Annual Payroll$266.2M$14.51B—

Related resources

Other sectors in Marathon County

Finance and Insurance in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.