Enterprise expertise,
right-sized for SMBs.
We help small and mid-sized teams turn data into decisions and adopt AI that actually works. Practical solutions, measurable outcomes, and systems your team can own.
Meet Josh Elberg
Passionate about turning information into impact, Josh has led data transformations across retail, automotive, professional services, and education organizations. He has modernized legacy systems, launched executive dashboards, and introduced AI-enabled workflows that free teams to focus on higher-value work. He founded Palavir to bring enterprise-grade analytics and AI to small and mid-sized businesses ready to scale.
- 15+ years in analytics & AI leadership
- Led enterprise data transformations and standardized KPI governance
- Built executive dashboards and analytics models across business units
- Introduced AI-enabled workflows to streamline support and knowledge access
- Expanded analytics teams to 7 and improved delivery cadence
- Defined north-star metrics and KPI models to align teams on outcomes
Finance & Operations Analyst
Built reporting and process improvements to guide business decisions
Analytics Manager
Led teams delivering KPI frameworks and executive dashboards
Director of Data Strategy
Designed measurement plans, experimentation, and customer analytics programs
Senior Director of Data Transformation
Modernized data platforms, governance, and AI adoption at enterprise scale
Founder of Palavir
Launched a consultancy bringing enterprise data and AI to SMBs
How we work
Principles that guide everything we deliver
Outcomes over activity
Engagements are measured by business results, not hours billed or deliverables produced.
Implementation, not just strategy
We build and deploy solutions—not just decks and recommendations.
Simple over complex
The best solutions are the ones people actually use. Simplicity wins.
Practical AI adoption
AI that solves real problems, deployed in ways teams can maintain and extend.
Your Solution
Core Technology
Microsoft Fabric
Snowflake
Redshift
Lakehouse & Warehouse Architecture
Generative AI
Forecasting
Experiment Design
Predictive Modeling
Claude Code
Codex
Copilot Studio
Antigravity
Integration Layer
Power BI
Tableau
Qlik
Sisense
Self-Service Dashboards
Python
R
APIs & JSON
Zapier
Workflow Automation
MCP Servers
Supporting Tools
KPI Frameworks
Executive Reporting
Data Governance
Data Literacy Enablement
PostgreSQL
MySQL
Oracle
Athena
Data Modeling & Optimization
Adobe Real-Time CDP
Adobe Journey Optimizer
Customer Analytics
Selected projects
Highlights from consulting engagements
Performance & KPI Design
KPI Redesign to Improve Conversion & Experience Consistency
Shifted decision-making from pricing proxies to scope and behavior levers
Performance & KPI Design
Enterprise Performance System: North Stars + Team KPIs
Established consistent performance operating system across the organization
Performance & KPI Design
Behavior-Based Engagement Metrics Replacing Proxy KPIs
Shifted teams from optimizing proxy outcomes to optimizing verified engagement behavior
Performance & KPI Design
Product Experimentation Framework
Improved experiment velocity and decision clarity
Predictive Analytics & ML
Granular Demand Forecasting for Proactive Staffing
Shifted from reactive to proactive capacity planning
Predictive Analytics & ML
Training Recommendation Model Tied to Customer Survey Outcomes
Enabled targeted training interventions by specific deficiency pattern
Predictive Analytics & ML
Reducing Avoidable ED Visits via Risk Tiering & Visit Recommendations
More frequent engagement and proactive routing toward primary and virtual care
Marketing & Customer Analytics
Funnel & Incremental Lift Measurement for Quarterly Promotions
Created a repeatable measurement loop for iteration-over-iteration improvement
Marketing & Customer Analytics
CDP & Journey Optimizer Implementation Under Security Constraints
Moved program from tool installation to operational planning with measurable use cases
Platform Modernization
Rebuilding the Analytics Foundation: Lakehouse + Trustworthy Reporting
Established dependable data foundation replacing fragmented reporting
AI & Automation
Conversational Intake to Jira for Predictable Analytics Delivery
Reduced person-dependent chaos in request routing
AI & Automation
Knowledge Assistant for Legacy Reporting Inventory & Deduplication
Eliminated duplicate reporting through structured inventory and detection
Governance & Compliance
Governance Council + Enforced Metrics, Access Controls & Auditability
Reduced shadow reporting and ad-hoc SQL outputs
Operations & Finance
Factory Fire Response: Financial Documentation & Stakeholder Coordination
Delivered complete, organized documentation for insurance and closure activities
Operations & Finance
Drug Disposal Cost Reduction
Delivered significant annual cost savings in drug disposal
Operations & Finance
Consolidated Operational Reporting for Executive Leadership
Improved speed and clarity of operational insight for leadership
Enablement & Change Management
Data Literacy Enablement: Roundtables + Training Library
Raised baseline analytics fluency across the organization
Enablement & Change Management
Analytics Team Scale-up & Operating Model
Expanded team capacity and delivery speed
What we're building now
Current initiatives designed for small and mid-sized teams
KPI + Metrics Foundations
Lightweight frameworks that define what matters and how to measure it.
Operational AI Enablement
Simple automations and assistants that reduce manual work and surface insights.
Data Readiness
Practical groundwork to unify sources, clean data, and prioritize ROI use cases.
Implementation track record
Proven
Platforms & tools
50+
Time to impact
Quick
Outcomes focused
100%
Let's talk
Ready to adopt AI or modernize your analytics? We'd like to hear about your challenges.
Contact us about your project