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Manufacturing businesses in Rock County, WI

Census County Business Patterns 2022. NAICS sector 31-33.

Establishments
208
2.4% of WI sector
Employees
12,568
2.6% of WI sector
Annual Payroll
$801.5M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for manufacturing businesses in Rock County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
163,944
Median Household Income
$74,390
Median Home Value
$215,900

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricRock CountyWI totalCounty share
Establishments2088,5052.4%
Employees12,568477,4112.6%
Annual Payroll$801.5M$31.07B—

Related resources

Other sectors in Rock County

Manufacturing in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.