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Retail Trade businesses in Morgan County, AL

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
474
2.7% of AL sector
Employees
5,597
2.4% of AL sector
Annual Payroll
$191.2M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in Morgan County, AL are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
123,742
Median Household Income
$64,858
Median Home Value
$193,000

Source: ACS 5-Year Estimates 2023.

Compare to Alabama state averages

MetricMorgan CountyAL totalCounty share
Establishments47417,8552.7%
Employees5,597232,8922.4%
Annual Payroll$191.2M$7.71B—

Related resources

Other sectors in Morgan County

Retail Trade in other Alabama counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.