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Retail Trade businesses in South Central Connecticut Planning Region, CT

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
1,869
16.0% of CT sector
Employees
29,586
16.5% of CT sector
Annual Payroll
$1.08B
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in South Central Connecticut Planning Region, CT are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
566,803
Median Household Income
$86,266
Median Home Value
$328,300

Source: ACS 5-Year Estimates 2023.

Compare to Connecticut state averages

MetricSouth Central Connecticut Planning RegionCT totalCounty share
Establishments1,86911,64916.0%
Employees29,586178,88416.5%
Annual Payroll$1.08B$6.84B—

Related resources

Other sectors in South Central Connecticut Planning Region

Retail Trade in other Connecticut counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.