Retail Trade businesses in Winnebago County, IL
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
907
2.5% of IL sector
Employees
13,923
2.4% of IL sector
Annual Payroll
$445.9M
total 2022
Palavir analytics consulting
Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Winnebago County, IL are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
283,289
Median Household Income
$64,363
Median Home Value
$155,100
Source: ACS 5-Year Estimates 2023.
Compare to Illinois state averages
| Metric | Winnebago County | IL total | County share |
|---|---|---|---|
| Establishments | 907 | 35,947 | 2.5% |
| Employees | 13,923 | 570,591 | 2.4% |
| Annual Payroll | $445.9M | $20.52B | — |
Related resources
Other sectors in Winnebago County
- Health Care and Social Assistance (668 establishments)
- Other Services (except Public Administration) (663 establishments)
- Accommodation and Food Services (623 establishments)
- Construction (545 establishments)
- Manufacturing (521 establishments)
- Professional, Scientific, and Technical Services (499 establishments)