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Retail Trade businesses in Missoula County, MT

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
550
11.7% of MT sector
Employees
8,423
13.6% of MT sector
Annual Payroll
$318.0M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in Missoula County, MT are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
119,639
Median Household Income
$71,246
Median Home Value
$423,100

Source: ACS 5-Year Estimates 2023.

Compare to Montana state averages

MetricMissoula CountyMT totalCounty share
Establishments5504,69611.7%
Employees8,42361,76213.6%
Annual Payroll$318.0M$2.26B—

Related resources

Other sectors in Missoula County

Retail Trade in other Montana counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.