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Retail Trade businesses in Rockingham County, NH

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
1,536
26.7% of NH sector
Employees
24,860
26.5% of NH sector
Annual Payroll
$903.1M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in Rockingham County, NH are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
317,163
Median Household Income
$113,927
Median Home Value
$461,400

Source: ACS 5-Year Estimates 2023.

Compare to New Hampshire state averages

MetricRockingham CountyNH totalCounty share
Establishments1,5365,75426.7%
Employees24,86093,82726.5%
Annual Payroll$903.1M$3.60B—

Related resources

Other sectors in Rockingham County

Retail Trade in other New Hampshire counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.