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Retail Trade businesses in Morris County, NJ

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
1,639
5.5% of NJ sector
Employees
28,897
6.3% of NJ sector
Annual Payroll
$1.12B
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in Morris County, NJ are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
510,375
Median Household Income
$134,929
Median Home Value
$557,000

Source: ACS 5-Year Estimates 2023.

Compare to New Jersey state averages

MetricMorris CountyNJ totalCounty share
Establishments1,63930,0315.5%
Employees28,897459,0146.3%
Annual Payroll$1.12B$17.81B—

Related resources

Other sectors in Morris County

Retail Trade in other New Jersey counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.