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Finance and Insurance businesses in Santa Fe County, NM

Census County Business Patterns 2022. NAICS sector 52.

Establishments
204
7.7% of NM sector
Employees
1,621
6.4% of NM sector
Annual Payroll
$226.7M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for finance and insurance businesses in Santa Fe County, NM are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
155,175
Median Household Income
$74,689
Median Home Value
$416,900

Source: ACS 5-Year Estimates 2023.

Compare to New Mexico state averages

MetricSanta Fe CountyNM totalCounty share
Establishments2042,6417.7%
Employees1,62125,1726.4%
Annual Payroll$226.7M$1.79B—

Related resources

Other sectors in Santa Fe County

Finance and Insurance in other New Mexico counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.