Information businesses in Durham County, NC
Census County Business Patterns 2022. NAICS sector 51.
Establishments
189
4.6% of NC sector
Employees
5,727
6.4% of NC sector
Annual Payroll
$881.4M
total 2022
Palavir analytics consulting
Using this data to decide where to sell, expand, or hire?
These Census figures for information businesses in Durham County, NC are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
329,405
Median Household Income
$79,501
Median Home Value
$351,700
Source: ACS 5-Year Estimates 2023.
Compare to North Carolina state averages
| Metric | Durham County | NC total | County share |
|---|---|---|---|
| Establishments | 189 | 4,083 | 4.6% |
| Employees | 5,727 | 90,079 | 6.4% |
| Annual Payroll | $881.4M | $9.62B | — |
Related resources
Other sectors in Durham County
- Professional, Scientific, and Technical Services (1,314 establishments)
- Health Care and Social Assistance (1,001 establishments)
- Retail Trade (922 establishments)
- Accommodation and Food Services (821 establishments)
- Other Services (except Public Administration) (784 establishments)
- Construction (632 establishments)