Palavir · State of US Industries, 2026 Edition
State of Retail Trade in Nebraska, 2026 Edition
NAICS 44-45
May 28, 2026
1. Market sizing (2022)
Establishments
6,931
Employees
108,364
Annual payroll
$3.70B
2. National context
Nebraska accounts for 0.66% of the 1,045,890 US establishments in this sector and ranks 36th out of 51 reporting states.
3. Workforce wages
NE avg annual wage
$34,113
US avg annual wage
$36,685
Nebraska sector wages are -7.0% versus the national average for NAICS 44-45.
4. Federal exclusion overlay (state-wide)
OIG LEIE individuals + entities
314
SAM debarred/excluded
435
Exclusion counts are state-wide across all NAICS, not specific to Retail Trade. Sourced from OIG LEIE and SAM exclusion lists, as of 2026-05-27.
5. Top 3 counties by establishment count
| Rank | County | Establishments | Employees |
|---|---|---|---|
| #1 | Douglas County | 1,672 | 35,517 |
| #2 | Lancaster County | 989 | 18,460 |
| #3 | Sarpy County | 432 | 9,713 |
GovBids
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