San Marcos city, California demographics and economy

Census American Community Survey 2023 5-Year Estimates for San Marcos city, California.

Population
94,078
Median HH Income
$105,286
Median Home Value
$792,400
Median Age
36.8

Workforce

Unemployment rate
4.5%
2,128 unemployed of 47,033 in labor force
Bachelor's degree or higher
28.4%
of population age 25+ (60,889 total)
Below poverty line
10.2%
9,406 of 92,448 surveyed

Housing & cost of living

Median home value
$792,400
owner-occupied housing units
Median gross rent
$2,191/mo
renter-occupied units, all bedrooms

Related resources

Federal contracts in California
GovBids — SAM.gov opportunities and award data filtered by state.
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NewFilings — fresh business registrations from Secretary of State filings.
Federal & state grants
FindGrants — 60,000+ grant opportunities indexed and matchable.
California business markets by county
Establishments, employment, and payroll by NAICS sector.
Market size estimator
Estimate TAM/SAM/SOM for any NAICS code and geography.
Opportunity index
Composite score of growth, market size, and demographic signal.

Similar-sized California places

Data source: U.S. Census Bureau American Community Survey 2023 5-Year Estimates (Table B). Geography: place (incorporated city/town/CDP). Public domain (USA.gov).

Indicators: B01003 (population), B19013 (median household income), B25077 (median home value), B01002 (median age), B25064 (median gross rent), B23025 (labor force/unemployment), B15003 (educational attainment), B17001 (poverty).

Generated 2026-05-27. Census applies suppression rules to small populations; some values may be unavailable.