San Marcos city, Texas demographics and economy

Census American Community Survey 2023 5-Year Estimates for San Marcos city, Texas.

Population
68,920
Median HH Income
$51,030
Median Home Value
$269,700
Median Age
25.5

Workforce

Unemployment rate
6.1%
2,495 unemployed of 40,998 in labor force
Bachelor's degree or higher
22.0%
of population age 25+ (35,603 total)
Below poverty line
26.7%
16,611 of 62,209 surveyed

Housing & cost of living

Median home value
$269,700
owner-occupied housing units
Median gross rent
$1,299/mo
renter-occupied units, all bedrooms

Related resources

Federal contracts in Texas
GovBids — SAM.gov opportunities and award data filtered by state.
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NewFilings — fresh business registrations from Secretary of State filings.
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FindGrants — 60,000+ grant opportunities indexed and matchable.
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Market size estimator
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Composite score of growth, market size, and demographic signal.

Similar-sized Texas places

Data source: U.S. Census Bureau American Community Survey 2023 5-Year Estimates (Table B). Geography: place (incorporated city/town/CDP). Public domain (USA.gov).

Indicators: B01003 (population), B19013 (median household income), B25077 (median home value), B01002 (median age), B25064 (median gross rent), B23025 (labor force/unemployment), B15003 (educational attainment), B17001 (poverty).

Generated 2026-05-27. Census applies suppression rules to small populations; some values may be unavailable.