Appleton city, Wisconsin demographics and economy

Census American Community Survey 2023 5-Year Estimates for Appleton city, Wisconsin.

Population
74,873
Median HH Income
$77,450
Median Home Value
$211,500
Median Age
36.9

Workforce

Unemployment rate
3.9%
1,631 unemployed of 41,641 in labor force
Bachelor's degree or higher
25.7%
of population age 25+ (50,467 total)
Below poverty line
8.5%
6,146 of 72,517 surveyed

Housing & cost of living

Median home value
$211,500
owner-occupied housing units
Median gross rent
$957/mo
renter-occupied units, all bedrooms

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Similar-sized Wisconsin places

Data source: U.S. Census Bureau American Community Survey 2023 5-Year Estimates (Table B). Geography: place (incorporated city/town/CDP). Public domain (USA.gov).

Indicators: B01003 (population), B19013 (median household income), B25077 (median home value), B01002 (median age), B25064 (median gross rent), B23025 (labor force/unemployment), B15003 (educational attainment), B17001 (poverty).

Generated 2026-05-27. Census applies suppression rules to small populations; some values may be unavailable.