Wausau city, Wisconsin demographics and economy

Census American Community Survey 2023 5-Year Estimates for Wausau city, Wisconsin.

Population
39,893
Median HH Income
$61,877
Median Home Value
$155,900
Median Age
38.4

Workforce

Unemployment rate
4.7%
972 unemployed of 20,691 in labor force
Bachelor's degree or higher
19.0%
of population age 25+ (27,697 total)
Below poverty line
14.4%
5,640 of 39,101 surveyed

Housing & cost of living

Median home value
$155,900
owner-occupied housing units
Median gross rent
$950/mo
renter-occupied units, all bedrooms

Related resources

Federal contracts in Wisconsin
GovBids — SAM.gov opportunities and award data filtered by state.
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Establishments, employment, and payroll by NAICS sector.
Market size estimator
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Similar-sized Wisconsin places

Data source: U.S. Census Bureau American Community Survey 2023 5-Year Estimates (Table B). Geography: place (incorporated city/town/CDP). Public domain (USA.gov).

Indicators: B01003 (population), B19013 (median household income), B25077 (median home value), B01002 (median age), B25064 (median gross rent), B23025 (labor force/unemployment), B15003 (educational attainment), B17001 (poverty).

Generated 2026-05-27. Census applies suppression rules to small populations; some values may be unavailable.