Retail Trade businesses in San Diego County, CA
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
9,270
8.7% of CA sector
Employees
145,895
8.6% of CA sector
Annual Payroll
$5.93B
total 2022
Palavir analytics consulting
Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in San Diego County, CA are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
3,282,782
Median Household Income
$102,285
Median Home Value
$791,600
Source: ACS 5-Year Estimates 2023.
Compare to California state averages
| Metric | San Diego County | CA total | County share |
|---|---|---|---|
| Establishments | 9,270 | 107,053 | 8.7% |
| Employees | 145,895 | 1,687,970 | 8.6% |
| Annual Payroll | $5.93B | $71.90B | — |
Related resources
Other sectors in San Diego County
- Professional, Scientific, and Technical Services (16,042 establishments)
- Health Care and Social Assistance (11,184 establishments)
- Accommodation and Food Services (8,243 establishments)
- Construction (8,171 establishments)
- Other Services (except Public Administration) (7,649 establishments)
- Real Estate and Rental and Leasing (7,337 establishments)