Michigan business markets
83 counties, 19 NAICS sectors. Click any county to see all sectors, or pick a sector below to browse statewide.
Palavir analytics consulting
Using this data to decide where to sell, expand, or hire?
These Census figures for Michigan businesses are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
Palavir is based in Southfield, Michigan. See Power BI and analytics consulting in Michigan.
Sectors
- Agriculture, Forestry, Fishing and Hunting
- Mining, Quarrying, and Oil and Gas Extraction
- Utilities
- Construction
- Wholesale Trade
- Information
- Finance and Insurance
- Real Estate and Rental and Leasing
- Professional, Scientific, and Technical Services
- Management of Companies and Enterprises
- Administrative and Support and Waste Management Services
- Educational Services
- Health Care and Social Assistance
- Arts, Entertainment, and Recreation
- Accommodation and Food Services
- Other Services (except Public Administration)
- Manufacturing
- Retail Trade
- Transportation and Warehousing
Counties (by population)
- Wayne County · pop 1,773,767
- Oakland County · pop 1,272,294
- Macomb County · pop 877,624
- Kent County · pop 658,844
- Genesee County · pop 404,087
- Washtenaw County · pop 368,394
- Ottawa County · pop 298,614
- Ingham County · pop 282,015
- Kalamazoo County · pop 261,437
- Livingston County · pop 195,143
- Saginaw County · pop 189,210
- Muskegon County · pop 175,378
- Jackson County · pop 160,187
- St. Clair County · pop 160,089
- Monroe County · pop 155,001
- Berrien County · pop 153,411
- Calhoun County · pop 133,846
- Allegan County · pop 120,913
- Eaton County · pop 109,000
- Bay County · pop 103,235
- Lenawee County · pop 98,823
- Grand Traverse County · pop 95,757
- Lapeer County · pop 88,703
- Midland County · pop 83,641
- Clinton County · pop 79,419
- Van Buren County · pop 75,681
- Shiawassee County · pop 68,061
- Montcalm County · pop 67,174
- Ionia County · pop 66,706
- Marquette County · pop 66,430
- Isabella County · pop 64,475
- Barry County · pop 62,982
- St. Joseph County · pop 60,870
- Tuscola County · pop 53,071
- Cass County · pop 51,606
- Newaygo County · pop 50,414
- Hillsdale County · pop 45,658
- Branch County · pop 44,914
- Gratiot County · pop 41,478
- Sanilac County · pop 40,574
- Mecosta County · pop 40,321
- Houghton County · pop 37,428
- Delta County · pop 36,829
- Chippewa County · pop 36,448
- Emmet County · pop 34,159
- Wexford County · pop 33,868
- Huron County · pop 31,258
- Clare County · pop 31,109
- Mason County · pop 29,177
- Alpena County · pop 28,908
- Oceana County · pop 26,788
- Charlevoix County · pop 26,143
- Dickinson County · pop 25,940
- Cheboygan County · pop 25,778
- Gladwin County · pop 25,543
- Otsego County · pop 25,352
- Iosco County · pop 25,333
- Manistee County · pop 25,247
- Antrim County · pop 23,876
- Roscommon County · pop 23,639
- Menominee County · pop 23,295
- Osceola County · pop 23,122
- Leelanau County · pop 22,607
- Ogemaw County · pop 20,853
- Benzie County · pop 18,177
- Kalkaska County · pop 18,116
- Missaukee County · pop 15,156
- Arenac County · pop 15,054
- Gogebic County · pop 14,348
- Crawford County · pop 13,271
- Presque Isle County · pop 13,142
- Lake County · pop 12,393
- Iron County · pop 11,650
- Mackinac County · pop 10,865
- Alcona County · pop 10,310
- Montmorency County · pop 9,372
- Alger County · pop 8,813
- Oscoda County · pop 8,338
- Baraga County · pop 8,249
- Schoolcraft County · pop 8,093
- Luce County · pop 6,325
- Ontonagon County · pop 5,870
- Keweenaw County · pop 2,106