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Retail Trade businesses in Muskegon County, MI

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
526
1.6% of MI sector
Employees
8,063
1.7% of MI sector
Annual Payroll
$260.9M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in Muskegon County, MI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

Palavir is based in Southfield, Michigan. See Power BI and analytics consulting in Michigan.

County context

Population
175,378
Median Household Income
$63,495
Median Home Value
$180,900

Source: ACS 5-Year Estimates 2023.

Compare to Michigan state averages

MetricMuskegon CountyMI totalCounty share
Establishments52632,9361.6%
Employees8,063463,1601.7%
Annual Payroll$260.9M$16.49B—

Related resources

Other sectors in Muskegon County

Retail Trade in other Michigan counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.