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Information businesses in Kent County, MI

Census County Business Patterns 2022. NAICS sector 51.

Establishments
317
7.9% of MI sector
Employees
5,496
9.0% of MI sector
Annual Payroll
$390.3M
total 2022
Palavir analytics consulting

Using this data to decide where to sell, expand, or hire?

These Census figures for information businesses in Kent County, MI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

Palavir is based in Southfield, Michigan. See Power BI and analytics consulting in Grand Rapids.

County context

Population
658,844
Median Household Income
$80,390
Median Home Value
$265,700

Source: ACS 5-Year Estimates 2023.

Compare to Michigan state averages

MetricKent CountyMI totalCounty share
Establishments3173,9997.9%
Employees5,49660,9959.0%
Annual Payroll$390.3M$5.51B—

Related resources

Other sectors in Kent County

Information in other Michigan counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.