Information businesses in Dane County, WI
Census County Business Patterns 2022. NAICS sector 51.
Establishments
370
15.2% of WI sector
Employees
17,850
34.2% of WI sector
Annual Payroll
$2.54B
total 2022
Palavir analytics consulting
Using this data to decide where to sell, expand, or hire?
These Census figures for information businesses in Dane County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
564,777
Median Household Income
$88,108
Median Home Value
$366,100
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Dane County | WI total | County share |
|---|---|---|---|
| Establishments | 370 | 2,429 | 15.2% |
| Employees | 17,850 | 52,150 | 34.2% |
| Annual Payroll | $2.54B | $5.44B | — |
Related resources
Other sectors in Dane County
- Professional, Scientific, and Technical Services (1,968 establishments)
- Retail Trade (1,634 establishments)
- Health Care and Social Assistance (1,603 establishments)
- Other Services (except Public Administration) (1,494 establishments)
- Accommodation and Food Services (1,425 establishments)
- Construction (1,253 establishments)