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Retail Trade businesses in Dane County, WI

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
1,634
9.0% of WI sector
Employees
32,002
10.4% of WI sector
Annual Payroll
$1.21B
total 2022

County context

Population
564,777
Median Household Income
$88,108
Median Home Value
$366,100

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricDane CountyWI totalCounty share
Establishments1,63418,1789.0%
Employees32,002308,40610.4%
Annual Payroll$1.21B$10.64B

Related resources

Other sectors in Dane County

Retail Trade in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.