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Retail Trade businesses in Marathon County, WI

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
428
2.4% of WI sector
Employees
7,859
2.5% of WI sector
Annual Payroll
$255.7M
total 2022

County context

Population
138,067
Median Household Income
$76,185
Median Home Value
$205,500

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricMarathon CountyWI totalCounty share
Establishments42818,1782.4%
Employees7,859308,4062.5%
Annual Payroll$255.7M$10.64B

Related resources

Other sectors in Marathon County

Retail Trade in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.