Retail Trade businesses in Marathon County, WI
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
428
2.4% of WI sector
Employees
7,859
2.5% of WI sector
Annual Payroll
$255.7M
total 2022
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Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Marathon County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
138,067
Median Household Income
$76,185
Median Home Value
$205,500
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Marathon County | WI total | County share |
|---|---|---|---|
| Establishments | 428 | 18,178 | 2.4% |
| Employees | 7,859 | 308,406 | 2.5% |
| Annual Payroll | $255.7M | $10.64B | — |