Palavir · State of US Industries, 2026 Edition
State of Wholesale Trade in Wisconsin, 2026 Edition
NAICS 42
May 28, 2026
1. Market sizing (2022)
Establishments
6,582
Employees
124,146
Annual payroll
$9.73B
2. National context
Wisconsin accounts for 1.69% of the 388,706 US establishments in this sector and ranks 20th out of 51 reporting states.
3. Workforce wages
WI avg annual wage
$78,359
US avg annual wage
$87,120
Wisconsin sector wages are -10.1% versus the national average for NAICS 42.
4. Federal exclusion overlay (state-wide)
OIG LEIE individuals + entities
777
SAM debarred/excluded
1,122
Exclusion counts are state-wide across all NAICS, not specific to Wholesale Trade. Sourced from OIG LEIE and SAM exclusion lists, as of 2026-05-27.
5. Top 3 counties by establishment count
| Rank | County | Establishments | Employees |
|---|---|---|---|
| #1 | Waukesha County | 939 | 17,645 |
| #2 | Milwaukee County | 764 | 21,710 |
| #3 | Dane County | 655 | 12,765 |
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