Palavir · State of US Industries, 2026 Edition
State of Retail Trade in Wisconsin, 2026 Edition
NAICS 44-45
May 28, 2026
1. Market sizing (2022)
Establishments
18,178
Employees
308,406
Annual payroll
$10.64B
2. National context
Wisconsin accounts for 1.74% of the 1,045,890 US establishments in this sector and ranks 20th out of 51 reporting states.
3. Workforce wages
WI avg annual wage
$34,513
US avg annual wage
$36,685
Wisconsin sector wages are -5.9% versus the national average for NAICS 44-45.
4. Federal exclusion overlay (state-wide)
OIG LEIE individuals + entities
777
SAM debarred/excluded
1,122
Exclusion counts are state-wide across all NAICS, not specific to Retail Trade. Sourced from OIG LEIE and SAM exclusion lists, as of 2026-05-27.
5. Top 3 counties by establishment count
| Rank | County | Establishments | Employees |
|---|---|---|---|
| #1 | Milwaukee County | 2,494 | 40,031 |
| #2 | Dane County | 1,634 | 32,002 |
| #3 | Waukesha County | 1,242 | 25,812 |
GovBids
Federal contract opportunities and awards. Filter by NAICS, agency, set-aside.