Palavir · State of US Industries, 2026 Edition
State of Arts, Entertainment, and Recreation in Wisconsin, 2026 Edition
NAICS 71
May 28, 2026
1. Market sizing (2022)
Establishments
2,920
Employees
42,233
Annual payroll
$1.70B
2. National context
Wisconsin accounts for 1.79% of the 162,960 US establishments in this sector and ranks 18th out of 51 reporting states.
3. Workforce wages
WI avg annual wage
$40,291
US avg annual wage
$47,463
Wisconsin sector wages are -15.1% versus the national average for NAICS 71.
4. Federal exclusion overlay (state-wide)
OIG LEIE individuals + entities
777
SAM debarred/excluded
1,122
Exclusion counts are state-wide across all NAICS, not specific to Arts, Entertainment, and Recreation. Sourced from OIG LEIE and SAM exclusion lists, as of 2026-05-27.
5. Top 3 counties by establishment count
| Rank | County | Establishments | Employees |
|---|---|---|---|
| #1 | Dane County | 347 | 4,572 |
| #2 | Milwaukee County | 315 | 7,713 |
| #3 | Waukesha County | 256 | 4,728 |
GovBids
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