Palavir · State of US Industries, 2026 Edition
State of Accommodation and Food Services in Wisconsin, 2026 Edition
NAICS 72
May 28, 2026
1. Market sizing (2022)
Establishments
15,405
Employees
232,648
Annual payroll
$4.79B
2. National context
Wisconsin accounts for 2.00% of the 771,856 US establishments in this sector and ranks 15th out of 51 reporting states.
3. Workforce wages
WI avg annual wage
$20,605
US avg annual wage
$25,598
Wisconsin sector wages are -19.5% versus the national average for NAICS 72.
4. Federal exclusion overlay (state-wide)
OIG LEIE individuals + entities
777
SAM debarred/excluded
1,122
Exclusion counts are state-wide across all NAICS, not specific to Accommodation and Food Services. Sourced from OIG LEIE and SAM exclusion lists, as of 2026-05-27.
5. Top 3 counties by establishment count
| Rank | County | Establishments | Employees |
|---|---|---|---|
| #1 | Milwaukee County | 2,218 | 40,144 |
| #2 | Dane County | 1,425 | 25,548 |
| #3 | Waukesha County | 875 | 17,071 |
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