Midland city, Michigan demographics and economy

Census American Community Survey 2023 5-Year Estimates for Midland city, Michigan.

Population
42,461
Median HH Income
$74,906
Median Home Value
$192,400
Median Age
38.9

Workforce

Unemployment rate
4.6%
925 unemployed of 20,263 in labor force
Bachelor's degree or higher
27.3%
of population age 25+ (29,574 total)
Below poverty line
10.2%
4,252 of 41,541 surveyed

Housing & cost of living

Median home value
$192,400
owner-occupied housing units
Median gross rent
$990/mo
renter-occupied units, all bedrooms

Related resources

Federal contracts in Michigan
GovBids — SAM.gov opportunities and award data filtered by state.
New businesses in Michigan
NewFilings — fresh business registrations from Secretary of State filings.
Federal & state grants
FindGrants — 60,000+ grant opportunities indexed and matchable.
Michigan business markets by county
Establishments, employment, and payroll by NAICS sector.
Market size estimator
Estimate TAM/SAM/SOM for any NAICS code and geography.
Opportunity index
Composite score of growth, market size, and demographic signal.

Similar-sized Michigan places

Data source: U.S. Census Bureau American Community Survey 2023 5-Year Estimates (Table B). Geography: place (incorporated city/town/CDP). Public domain (USA.gov).

Indicators: B01003 (population), B19013 (median household income), B25077 (median home value), B01002 (median age), B25064 (median gross rent), B23025 (labor force/unemployment), B15003 (educational attainment), B17001 (poverty).

Generated 2026-05-27. Census applies suppression rules to small populations; some values may be unavailable.