Madison city, Wisconsin demographics and economy

Census American Community Survey 2023 5-Year Estimates for Madison city, Wisconsin.

Population
275,568
Median HH Income
$76,983
Median Home Value
$346,900
Median Age
31.8

Workforce

Unemployment rate
2.7%
4,429 unemployed of 165,351 in labor force
Bachelor's degree or higher
33.5%
of population age 25+ (174,658 total)
Below poverty line
16.2%
42,877 of 264,339 surveyed

Housing & cost of living

Median home value
$346,900
owner-occupied housing units
Median gross rent
$1,364/mo
renter-occupied units, all bedrooms

Related resources

Federal contracts in Wisconsin
GovBids — SAM.gov opportunities and award data filtered by state.
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NewFilings — fresh business registrations from Secretary of State filings.
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Wisconsin business markets by county
Establishments, employment, and payroll by NAICS sector.
Market size estimator
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Composite score of growth, market size, and demographic signal.

Similar-sized Wisconsin places

Data source: U.S. Census Bureau American Community Survey 2023 5-Year Estimates (Table B). Geography: place (incorporated city/town/CDP). Public domain (USA.gov).

Indicators: B01003 (population), B19013 (median household income), B25077 (median home value), B01002 (median age), B25064 (median gross rent), B23025 (labor force/unemployment), B15003 (educational attainment), B17001 (poverty).

Generated 2026-05-27. Census applies suppression rules to small populations; some values may be unavailable.