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Retail Trade businesses in Humboldt County, CA

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
538
0.5% of CA sector
Employees
6,832
0.4% of CA sector
Annual Payroll
$247.9M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in Humboldt County, CA are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
135,418
Median Household Income
$61,135
Median Home Value
$418,800

Source: ACS 5-Year Estimates 2023.

Compare to California state averages

MetricHumboldt CountyCA totalCounty share
Establishments538107,0530.5%
Employees6,8321,687,9700.4%
Annual Payroll$247.9M$71.90B—

Related resources

Other sectors in Humboldt County

Retail Trade in other California counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.