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Retail Trade businesses in Santa Barbara County, CA

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
1,476
1.4% of CA sector
Employees
19,090
1.1% of CA sector
Annual Payroll
$757.7M
total 2022

County context

Population
443,975
Median Household Income
$95,977
Median Home Value
$735,700

Source: ACS 5-Year Estimates 2023.

Compare to California state averages

MetricSanta Barbara CountyCA totalCounty share
Establishments1,476107,0531.4%
Employees19,0901,687,9701.1%
Annual Payroll$757.7M$71.90B

Related resources

Other sectors in Santa Barbara County

Retail Trade in other California counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.