Retail Trade businesses in Santa Barbara County, CA
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
1,476
1.4% of CA sector
Employees
19,090
1.1% of CA sector
Annual Payroll
$757.7M
total 2022
Palavir analytics consulting
Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Santa Barbara County, CA are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
443,975
Median Household Income
$95,977
Median Home Value
$735,700
Source: ACS 5-Year Estimates 2023.
Compare to California state averages
| Metric | Santa Barbara County | CA total | County share |
|---|---|---|---|
| Establishments | 1,476 | 107,053 | 1.4% |
| Employees | 19,090 | 1,687,970 | 1.1% |
| Annual Payroll | $757.7M | $71.90B | — |
Related resources
Other sectors in Santa Barbara County
- Professional, Scientific, and Technical Services (1,549 establishments)
- Health Care and Social Assistance (1,508 establishments)
- Construction (1,277 establishments)
- Accommodation and Food Services (1,253 establishments)
- Other Services (except Public Administration) (1,049 establishments)
- Real Estate and Rental and Leasing (822 establishments)