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Retail Trade businesses in Santa Cruz County, CA

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
822
0.8% of CA sector
Employees
11,838
0.7% of CA sector
Annual Payroll
$455.2M
total 2022

County context

Population
266,021
Median Household Income
$109,266
Median Home Value
$1,015,200

Source: ACS 5-Year Estimates 2023.

Compare to California state averages

MetricSanta Cruz CountyCA totalCounty share
Establishments822107,0530.8%
Employees11,8381,687,9700.7%
Annual Payroll$455.2M$71.90B

Related resources

Other sectors in Santa Cruz County

Retail Trade in other California counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.