Retail Trade businesses in Columbia County, WI
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
194
1.1% of WI sector
Employees
2,940
1.0% of WI sector
Annual Payroll
$90.9M
total 2022
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Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Columbia County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
58,322
Median Household Income
$82,792
Median Home Value
$258,700
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Columbia County | WI total | County share |
|---|---|---|---|
| Establishments | 194 | 18,178 | 1.1% |
| Employees | 2,940 | 308,406 | 1.0% |
| Annual Payroll | $90.9M | $10.64B | — |
Related resources
Other sectors in Columbia County
- Accommodation and Food Services (194 establishments)
- Construction (187 establishments)
- Other Services (except Public Administration) (165 establishments)
- Health Care and Social Assistance (142 establishments)
- Professional, Scientific, and Technical Services (87 establishments)
- Manufacturing (84 establishments)