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Retail Trade businesses in Outagamie County, WI

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
691
3.8% of WI sector
Employees
12,439
4.0% of WI sector
Annual Payroll
$401.0M
total 2022

County context

Population
191,537
Median Household Income
$82,857
Median Home Value
$244,100

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricOutagamie CountyWI totalCounty share
Establishments69118,1783.8%
Employees12,439308,4064.0%
Annual Payroll$401.0M$10.64B

Related resources

Other sectors in Outagamie County

Retail Trade in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.