Retail Trade businesses in Douglas County, WI
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
151
0.8% of WI sector
Employees
2,334
0.8% of WI sector
Annual Payroll
$89.1M
total 2022
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Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Douglas County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
44,197
Median Household Income
$72,579
Median Home Value
$190,400
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Douglas County | WI total | County share |
|---|---|---|---|
| Establishments | 151 | 18,178 | 0.8% |
| Employees | 2,334 | 308,406 | 0.8% |
| Annual Payroll | $89.1M | $10.64B | — |
Related resources
Other sectors in Douglas County
- Accommodation and Food Services (156 establishments)
- Health Care and Social Assistance (119 establishments)
- Other Services (except Public Administration) (114 establishments)
- Construction (91 establishments)
- Professional, Scientific, and Technical Services (67 establishments)
- Finance and Insurance (54 establishments)