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Retail Trade businesses in Fond du Lac County, WI

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
304
1.7% of WI sector
Employees
5,241
1.7% of WI sector
Annual Payroll
$180.7M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in Fond du Lac County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
104,053
Median Household Income
$73,154
Median Home Value
$209,800

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricFond du Lac CountyWI totalCounty share
Establishments30418,1781.7%
Employees5,241308,4061.7%
Annual Payroll$180.7M$10.64B—

Related resources

Other sectors in Fond du Lac County

Retail Trade in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.