Retail Trade businesses in Manitowoc County, WI
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
224
1.2% of WI sector
Employees
3,367
1.1% of WI sector
Annual Payroll
$101.1M
total 2022
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Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Manitowoc County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
81,314
Median Household Income
$68,611
Median Home Value
$172,900
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Manitowoc County | WI total | County share |
|---|---|---|---|
| Establishments | 224 | 18,178 | 1.2% |
| Employees | 3,367 | 308,406 | 1.1% |
| Annual Payroll | $101.1M | $10.64B | — |