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Retail Trade businesses in St. Croix County, WI

Census County Business Patterns 2022. NAICS sector 44-45.

Establishments
270
1.5% of WI sector
Employees
4,786
1.6% of WI sector
Annual Payroll
$195.5M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for retail trade businesses in St. Croix County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
94,819
Median Household Income
$102,482
Median Home Value
$349,700

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricSt. Croix CountyWI totalCounty share
Establishments27018,1781.5%
Employees4,786308,4061.6%
Annual Payroll$195.5M$10.64B—

Related resources

Other sectors in St. Croix County

Retail Trade in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.