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Finance and Insurance businesses in Wood County, WI

Census County Business Patterns 2022. NAICS sector 52.

Establishments
116
1.3% of WI sector
Employees
1,348
1.0% of WI sector
Annual Payroll
$87.6M
total 2022
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Using this data to decide where to sell, expand, or hire?

These Census figures for finance and insurance businesses in Wood County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.

County context

Population
74,039
Median Household Income
$66,417
Median Home Value
$168,100

Source: ACS 5-Year Estimates 2023.

Compare to Wisconsin state averages

MetricWood CountyWI totalCounty share
Establishments1168,8271.3%
Employees1,348137,4161.0%
Annual Payroll$87.6M$14.51B—

Related resources

Other sectors in Wood County

Finance and Insurance in other Wisconsin counties

Data sources: U.S. Census Bureau County Business Patterns 2022 (NAICS 2017); American Community Survey 5-Year Estimates 2023. Public domain (USA.gov).

Generated 2026-05-27. NAICS suppression rules may zero out small counts.