Retail Trade businesses in Wood County, WI
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
240
1.3% of WI sector
Employees
3,783
1.2% of WI sector
Annual Payroll
$112.8M
total 2022
Palavir analytics consulting
Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Wood County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
74,039
Median Household Income
$66,417
Median Home Value
$168,100
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Wood County | WI total | County share |
|---|---|---|---|
| Establishments | 240 | 18,178 | 1.3% |
| Employees | 3,783 | 308,406 | 1.2% |
| Annual Payroll | $112.8M | $10.64B | — |