Retail Trade businesses in Portage County, WI
Census County Business Patterns 2022. NAICS sector 44-45.
Establishments
206
1.1% of WI sector
Employees
3,923
1.3% of WI sector
Annual Payroll
$117.6M
total 2022
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Using this data to decide where to sell, expand, or hire?
These Census figures for retail trade businesses in Portage County, WI are a starting point. Palavir combines public market data like this with your own customers, pipeline, and financials in Power BI, so you can size a market and pick the next territory with your numbers, not just the county totals.
County context
Population
70,375
Median Household Income
$73,284
Median Home Value
$230,400
Source: ACS 5-Year Estimates 2023.
Compare to Wisconsin state averages
| Metric | Portage County | WI total | County share |
|---|---|---|---|
| Establishments | 206 | 18,178 | 1.1% |
| Employees | 3,923 | 308,406 | 1.3% |
| Annual Payroll | $117.6M | $10.64B | — |
Related resources
Other sectors in Portage County
- Health Care and Social Assistance (230 establishments)
- Accommodation and Food Services (217 establishments)
- Other Services (except Public Administration) (185 establishments)
- Construction (157 establishments)
- Finance and Insurance (128 establishments)
- Professional, Scientific, and Technical Services (104 establishments)